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Flagship M.M Linen Store – Newmarket, Auckland


The M.M Linen flagship Newmarket store in Auckland New Zealand, opened in June 2020 at Westfield Newmarket. Kerry Jackson, Creative Director and founder describes the space:
“We chose the new Westfield mall for our flagship store as it has striking architecture and interiors and is a truely world-class shopping destination. To create a unique store that match our signature style, I started the design process by trying to create what could look like a real home from the outside looking through into what could be the bedroom, When you enter there is a gorgeous abundance of floral fabric – in the bed linen, kitchen textiles and accessories. Wonderful, refreshing Italian home fragrance scents drift through the store. The dried floral chandelier in the centre is a real art piece and was created specifically for the store.
The outside frontage and back wall has a beautiful washed, aged concrete look reminiscent of old European villas.
I love all the natural wood in the fixtures and floor. This is accented by a curved, white tiled counter and entrance area. It’s a fusion of old and new, which is very much our brand.
The space was designed to make our customers feel uplifted. It’s an open space and evokes a sense of calm. The large picture windows help create a softness and a homely and inviting space.
Every time I visit, I feel so proud of the gorgeousness we’ve created. The space is very much for me, from my favourite emerald green colour on the washed walls to natural wood elements, which I love in my own home in Christchurch.
If you haven’t already, we hope you are able to visit and experience our beautiful store. Our team would love to see you.”