SS25.26 Behind the Scenes

SS25.26 Behind the Scenes

We had an incredible time bringing our latest collection to life, and even more fun capturing the moments that show it off. We’re so grateful to have friends who generously open their beautiful properties to us, allowing us to photograph our New Zealand brand in truly special locations. This season, we felt a strong pull back to our roots. Our lush, green hometown of Christchurch.

Our Spring/Summer collection was perfectly captured at home in the stunning front garden of a unique residence overlooking the Avon River, with sweeping views of the iconic Mona Vale Homestead. We even braved a punt ride on the river to get our all-time favourite bridge shots - definitely a highlight of the shoot.

At M.M Linen, we continue to embrace unique and artistic botanical prints. And since it’s Spring, we're excited to launch three fresh stripe designs in bedding and cushions, while still offering our signature range of plains in an array of beautiful colours, all crafted from luxurious European flax linen and crisp pure cotton.

This is a cohesive and sustainable collection, brought to life with the highest quality materials creating a perfectly balanced blend of colour, texture, and timeless design.

Thanks to our talented team, we were able to capture some stunning visuals. These photoshoots are particularly meaningful to us at M.M Linen, proudly featuring our own staff, friends, and family as models.

It’s not just a collection. It’s a love letter to Spring, style, and the joy of doing what we love with the people we love.

 

Shop the latest here. 

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