At M.M Linen, we’ve always believed that the spaces you live in should tell a story. From the softness of European flax linen to the colours inspired by blooming gardens, every piece begins with nature’s artistry.
Our designs are sophisticated yet soulful, modern yet timeless. But beyond design, our purpose has always been deeper: to bring comfort and luxury into your home while leaving a positive imprint on the world.
Our Story
From our home in New Zealand, M.M Linen has grown from a small creative vision into an internationally recognized brand. Today, we partner with over 200 wholesale retailers, operate four retail stores, and welcome a global community through our online boutique.
Our collections now sit beautifully in homes across 12 countries including Australia, the United Kingdom, the UAE, Europe, and South Africa. Every relationship we nurture, near or far, is built on trust, creativity, and a shared love for craftsmanship.
Because to us, home is more than a place, it’s a feeling. Each M.M Linen creation is designed to help you shape your sanctuary, layering textures and tones to tell your own story.
Becoming a Certified B Corporation
In 2024, we made a commitment that set us on a transformative path. A year later, in October 2025, we reached a proud milestone: M.M Linen officially became a Certified B Corporation.
Joining this global movement means being part of a community of businesses that balance purpose with profit, meeting the highest standards of social and environmental performance. The process was rigorous and revealing, assessing five key pillars: workers, customers, governance, community, and environment.
It asked us to look deeply at every part of our business. How we source, how we create, and how we care. The journey challenged us, inspired us, and reaffirmed what we’ve always known: that good design should do good, too.
What This Means for You
Our B Corp certification is more than a symbol, it’s a promise. It guarantees that every M.M Linen product you bring into your home is crafted with intention and integrity.
That means ethical sourcing, sustainable production, carbon offsetting, thoughtful packaging, and complete transparency about our impact on workers and communities.
And while this certification is a milestone, it’s also just the beginning. B Corp is built on the principle of continuous improvement, and we’re committed to evolving, learning, and growing year after year.
Commitment from Source to Sanctuary
Sustainability begins at the source. We carefully select suppliers who share our values and our vision for a kinder, more sustainable world.
Our partners hold certifications such as OEKO-TEX®, GOTS, RCS, GRS, and the Waterfowl Animal Welfare Commitment, ensuring transparency and ethical practices at every stage.
We measure and offset our Scope 1, 2, and 3 carbon emissions annually, and our signature linen is made from 100% pure European Flax Linen fully traceable and grown without artificial irrigation or GMOs. Every feather and down filling we use is ethically sourced and certified for animal welfare.
Weaving Progress for the Future
Sustainability is not a destination, it’s a journey. Some steps are easy, others take time, but each one brings us closer to the kind of future we believe in.
Becoming a B Corp has strengthened our foundation of accountability, purpose, and transparency. It gives us the tools to measure our impact and the motivation to do better every day.
As we move forward, we’ll continue to share our progress, ideas, and behind-the-scenes moments that shape M.M Linen. Because for us, this is just the beginning and we’re so glad you’re part of the story.
