As we close out 2025, we’re reflecting on a year of meaningful milestones for M.M Linen and looking ahead to what’s coming in 2026.
We began with our Spring/Summer collection, photographed at the iconic Mona Vale in Christchurch. Returning home felt fitting for a season that marked a fresh design direction for the brand. Set among lush gardens overlooking the Avon River, the photoshoot captured a new chapter for M.M Linen moving from bold, classic floral prints to timeless botanicals and stripes, designed to mix and match effortlessly across the range. We even braved a punt ride on the river to get our all-time favorite bridge shots. A highlight of the shoot.
A major milestone followed in October, when M.M Linen officially became a Certified B Corporation. This achievement reflects a long-held commitment to balancing design, purpose, and responsibility. The rigorous certification process challenged every part of our business from sourcing and governance to community and environmental impact and strengthened our focus on accountability, transparency, and doing good through design.
In retail, we said goodbye to our first flagship at Westfield Newmarket and opened a new store at 399 Remuera Road, within the beautifully curated 1050 Precinct. Designed with natural oak, white paneling, and textured finishes, the space brings our collections to life in a calm, considered setting. Our Ponsonby store also evolved into an outlet and core collection destination, now trading as our Grey Lynn Core Collection Outlet.
Behind the scenes, we launched a new in-store and online POS system, improving speed, flexibility, and service. With click & collect, drop shipping from stores, and the introduction of our M.M Loyalty Program, shopping with us is now easier and more rewarding than ever.
Looking ahead, we’re excited to launch our AW2026 collection in early January. Featuring refined neutrals, a balance of simple and bold designs, and the introduction of a new product category, this collection marks another evolution for the brand.
As we reflect on the year, we’re proud of the growth, creativity, and progress achieved and grateful to have you with us on the journey.
Merry Christmas and Happy New Year from the M.M Linen team. We look forward to welcoming you again in 2026!
